When it comes to performance marketing, SnapVertise will make your campaigns soar to amazing heights because it is our main specialty. No more guesswork and no more confusing language, we are here to provide a clear marketing plan that you can easily understand, and most importantly, one that works. Here’s how:
Performance Marketing, also known as CPA (Cost-Per-Action/Acquisition) allows advertisers to only pay for advertising that delivers quality results, which effectively eliminates all of the risk for you.
It is often that the term CPA marketing is described as affiliate marketing. This is partly true. Most networks simply broker your offer out on their network for affiliate’s to pick up and advertise on their sites. We are a tad different. We can distribute your offer to many affiliate’s if you like, and this is the simplest way to get mass traffic and leads or actions. However, some advertisers need to maintain control of their brand, or are only interested in select publishers advertising their campaign. For those advertisers, we can keep your campaign advertised ONLY on our internal properties. This ensures quality and compliance. For those want more distribution, but maintain some control, we can distribute the campaign amount our select group of publishers. We will discuss with the client what type of demographic, verticals, and advertising channels work best for them and negotiate their offer to our base of publishers that serve our client needs. Our compliance team ensures that your campaign is only advertised in the manner you wish, and that your brand is protected.
And it’s easy! Our advertisers consistently obtain a steady flow of leads and/or sales with a set rate for each. So, we do all of the hard work for you and you never have to pay for anything that does not generate a lead or sale.
You are always the one in control as we drive the leads directly to you by using traffic sources that you understand and approve, including email, social, and incentive marketing.
How many networks should you use to manage your campaigns?
We recommend working with only one network to manage your CPA campaigns to prevent the negative effects of “network jumping”, where affiliates “jump” around from various networks. They are known to do this regularly and it does not help your campaign. For example, let’s say you lower the payout on a poorly performing affiliate from Network A, and that causes them to switch over to Network B and grab a higher rate.
An obvious advantage of having a single source for your campaign is that we can actively monitor each affiliate and make sure they are not “network jumping” at your expense. However, there is no need to worry about the possibility of a lower distribution- we can still distribute your campaign across other networks while monitoring the quality of individual affiliates with our unique tracking platform that focuses on the best leads and sales of the industry.
Plus, you will have another advantage over the competition with our Compliance Team that will carefully watch over your campaign to ensure that it is not promoted using non-compliant marketing sources.
If you are interested, simply contact our sales team and sign an Agency Of Record (AOR) Insertion Order (IO). To make the process quick and convenient, you can sign an AOR with us for even just one traffic source (such as email, social, or incentive marketing) and we will manage that specific source, so you are free to distribute that same offer with other traffic sources on other networks whenever you choose.
4 Big Reasons to Setup a SnapVertise CPA Campaign
1) Unlimited access to our superior CPA platform, along with its tracking and filtering abilities
2) Exclusive access to our internal marketing team with absolutely NO RISK
3) Exclusive access to our external team of affiliate marketers with absolutely NO RISK
4) We guarantee that all marketing sources maintain today’s strict compliance codes
Contact our sales team to set up your next campaign with us today, we are ready and happy to answer any questions you have, and look forward to hearing from you.