The lead generation business is very competitive, and in order to maintain our client privacy and competitive data, we have decided to remove the actual client names from our case studies. Rest assured, when you work with SnapVertise, we take your business confidentiality seriously.
“Company A”
Problem: Company A came to us looking for leads but did not have any back end development to protect them from fraudulent form captures. They were paying traffic sources on a CPL (cost-per-lead) basis and with no validation on their end, they were being taken advantage of and paying for leads that were simply fake or fraudulent.
Solution: SnapVertise developed a form capture and back end system to pre-verify leads. We made sure addresses, phone numbers, zip codes, and other information matched up and that fake or fraudulent leads were discarded while not wasting any time acting upon them. We also helped develop an offshore call center solution for them to validate leads further, before passing them on to their sales team. The sales team of Company A now spends less time following up on leads that to do not turn into sales, and they also spend less money per quality lead.
“Company B”
Problem: Company B is a gaming company that was not only in need of leads or form captures, but they were in need of people that made deposits and actively played their games. Before coming to SnapVertise, Company B was spending their ad budget on a CPM (cost-per-thousand banner displays) or CPC (cost-per-click) basis with little efficiency.
Solution: SnapVertise, by leveraging our experience of the incentive space, was able to deliver a scalable amount of very low cost actions on a CPL (cost-per-lead) basis. Company B paid an average of $11/lead, which worked out to a $150 cost per player, with an average lifetime NET profit per player of a very impressive $1200.
“Company C”
Problem: Company C had a great business model, and made an impressive amount per lead. Unfortunately, their landing pages (the pages that traffic was being sent to) did not convert well. They had trouble getting people that visited their pages to register or fill out a form so they could capture the lead.
Solution: SnapVertise, using their in-house creative team, and using their outsourcing partners to achieve an even more diverse assortment, produced a multitude of different styles and configurations for Company C’s landing pages. We then performed what is know as A/B split testing to find out what types of pages and configurations were converting the best. Company C is now capturing 236% more leads while maintaining the same ad budget.
SnapVertise is very versatile. If we cannot perform every action of your marketing plan, we can leverage our experience and contacts in getting the work done for you. A large percentage of a beginner’s marketing budget is spent testing out different traffic types and sources. We constantly test and evaluate marketing plans ourselves, so you can leverage our experience and save your company a lot of money – with results that perform.